OGX has opportunity to propel the its brand to new heights with a creative and communications approach that is relevant and meaningful to our target audience.
THE ASK: Elevate the OGX brand story over the product story through a creative and communications approach that is rooted in OGX’s global brand purpose.
THE ASK: Elevate the OGX brand story over the product story through a creative and communications approach that is rooted in OGX’s global brand purpose.
Rebel On: This option takes on “a social movement” design approach with the poster pasted background texture for a little of the “rebellious” quality of an unorthodox
approach. On repeat, the “Rebel On” phrase is about standing out from the crowd. This combination of elements creates a young, rebellious, trailblazing quality while
still looking like haircare/beauty.
Talent Focused Ad
Time Square Ad
Product Focused Ad
Love Different: The “rebellious” quality of standing out and being different is the first thing you notice with the “diy” cut and paste graphic style that challenges ordinary beauty conventions. This is then softened with the color palette and photography, depicting the young, rebellious, trailblazing quality while still looking like haircare/beauty.
Talent Focused Ad
Time Square Ad
